Admissions, Recruitment & Marketing Specialist
Education Management | British Columbia, Canada, CA
Growth and results-driven Education administrator with more than 17 years of management experience in student recruitment, international student marketing and admissions. I have worked in the Language Study, K-12, and Post-Secondary sectors, with both domestic and international students, and have gained a broad understanding of the education industry.
Most recently as Director of Admissions at Coast Mountain Academy, an independent, non-profit high school, I developed, implemented, and administered the marketing and recruitment plans as well as all admissions-related policies, strategies and procedures. Key accomplishments include increasing student enrolment by 325% (exceeding target by 33%) and increasing social media audiences across 4 key platforms by 78.3% (Facebook), 303.3% (Twitter), 661.5% (Instagram) and 1100% (YouTube) over a one-year period.
As International Marketing Manager at Langara College, one of British Columbia's leading public post-secondary institutions, I was instrumental in growing international student enrolment by 50% to its highest levels in the college's history.
Through extensive international market research, communication with key stakeholders (both academic and non-academic) and detailed strategic planning, I determine the best use of resources to meet the objectives of my institution. I create valuable marketing tools, structures and plans to facilitate agent and stakeholder relationships and student enrolments.
I build relationships with key stakeholders through clear and engaging communications and place client satisfaction at the top of my priorities.
Areas of Expertise:
Admissions | International Marketing | Student Recruitment | Brand Management | Market Research | Strategic Planning | Communications | Social Media Marketing | Client Management | Intercultural Communications | Customer Service | Sales and Promotions