Managing Director at John Casablancas Institute
Education Management | British Columbia, Canada, CA
I am a thoughtful leader, an engaged listener and a results-driven Education administrator who has built armies of advocates among students, agents, families and stakeholders all over the world. I have been the face and the voice of private schools, colleges and associations. People are what I know best.
I have more than 20 years of management experience in student recruitment, international student marketing and admissions in the Language Study, K-12, and Post-Secondary sectors (public and private).
In my current role as Managing Director at JCI (John Casablancas Institute), I oversee the operations of the Institute, including motivating and managing the Admissions team while overseeing college admissions procedures, maintaining enrolment goals and developing marketing strategies, promotions and other duties as they relate to recruitment.
Previously as Director of Admissions at Coast Mountain Academy, an independent preparatory school, I maximized the use of traditional and digital media to build community and student engagement which directly resulted in an enrolment increase of 300%. In addition to creating press releases and story starters, newsletters, ad copy, social media content and video content, I increased our online audience by an average of +535% across four key social media platforms.
During my role as International Marketing Manager at Langara College, I spearheaded the marketing efforts of the International Education department, overseeing the design, production and distribution of all marketing collateral to achieve a 50% cost-savings and the highest student enrolment in the department’s history.
Areas of Expertise:
Admissions | International Marketing | Student Recruitment | Brand Management | Market Research | Strategic Planning | Communications | Social Media Marketing | Client Management | Intercultural Communications | Customer Service | Sales and Promotions